Marvelous' Colorful takes on Hatsune Miku in first video

Having seen the gold in the Hatsune Miku sales, here comes Marvelous wtih IA/VT Colorful, a tappy, singy, girly experience that could easily suck in thousands of Japanese gamers, and possibly more with a western version. With its hand-drawn and slightly more gritty aesthetic, it definitely manages to maintain its own style, but how much love do the Japanese have for these games?

The IA/VT Colorful experience will be out in Japan at the end of July and looks a little less expensive than the latest adventures of Ms. Miku.