Phantasy Star Online hits 500,000 Vita downloads.

Well other a third of Vita owners in Japan seem to be playing this game as the digital version hits the half-a-million point in around four months of availability. With constant updates, new episodes on the way and a huge amount of kit to pay for and try out the game seems to be one of the Vita's brightest titles. However, to temper that excitement, Sega noted that it had been downloaded 350,000 times in the first few weeks of availability.

Still no official word on it coming out in the west, but you'd think that with modest overheads of an all-digital model, it would be an attractive proposition for Sega, or heck, just release a boxed-version at a modest price.