US Vita advert sucks ass, makes Europe's look like an Oscar winner

Ewwww! What the hell were they thinking? With Sony claiming to be spending $50 million marketing the Vita, I was expecting something a bit higher class than this. Sure, there's a few more nanoseconds of actual gameplay in the U.S. advert. But, it lacks any sense of oneness, coherence and passion that the EU advert (watch it here) has in spades. Whatever Sony's bullshit Brand manager says (note the videos have vanished from the PS site too), this sucks mightily.

UPDATE: This advert appears to have fallen off the face of the earth, all I remember is people running around on a roof or abandoned buildings among lots of cement! Anyone remember it? Or can find a copy?

Honestly, the EU advert I could see winning an award or two, but the US one looks like an advert for a concrete firm, (I'm sure they think they're branding it around the concrete jungle, but it doesn't come across like that) as that's what most of the ad is taken up with. I don't wish to start an inter-continental bitch fest here, but it really is wrong. Opinions, please...