Going to the petrol station this morning provided a little more information than I usually get with a giant Xperia Play banner outside my local Tesco store. It is also front and centre on the shop's website, with contracts starting at £30.
Virgin Mobile will also be stocking the phone for free from around £40 a month for a 'free' phone. Check out the Virgin site for more offers. So, it looks like the boat finally made it in and these phones are now all over the shop.
No one seems to be doing anything different or exclusive, offer-wise, which is a shame but we'll keep you up to date if and when some real competition starts.