Japanese owners of the 3G Vita will be getting some free stuff from their service provider NTT DoCoMo, to keep them renewing their contracts. Not sure the dozen or so UK 3G owners can expect to see Vodafone doing anything similar soon. The gifts come in the form of free content for Ceil NoRouge and Ragnarok Odyssey, not sure they'd have me rushing for a new contract, but who knows?
Perhaps if Sony Europe put up some persistent offers it might encourage a greater take up of the 3G Vita, which is probably less successful than the PSP-Go. More pics and info on NTT DoCoMo's site.