Sony Europe promising massive UK Vita launch

Sony needs to hit the ground running with the Vita, having seen the launch stall in Japan quite dramatically. So, the company is promising a massive campaign for the hardware and software, running all over 2012 to hype and promote the new gadget.

Sony's recent advertising has been pretty hot with sponsorship of key movie channels and decent adverts. As long as it doesn't get sucked into the smartphone-led wanky-lifestyle adverts, it should do fine. Stores too should be pimping the console like the second coming, having had appalling sales over Christmas, with HMV the latest to fail miserably. They'll also want people buying physical copies of the game, rather than running home and grabbing those slightly cheaper downloads.

Again, so far, the device remains uncracked, keeping the spectre of piracy at bay - long may that continue!