More Side Kicks trailers, why isn't there more hype for this game?

Side Kicks is a cop adventure set in a very Japanese-ified version of California.

After last week's burst of video activity, there's been a few more clips put out to introduce the cast and keep the interest rolling. However, I guess because Extend is a minor publisher, the game is getting no love or little coverage from Japanese sites like Famitsu or Dengeki (a few stories last year aside).
Anyway, I like the look of it, so far there's no stupid teddy bears, the characters all look vaguely normal, they talk rather than scream or squeal all the time (so far) - perhaps I'm answering my own question!