Dragon Quest Builders ads are just screwy

Japan, a country of noble tradition and respect for its elders, demonstrating a love and affinity for the Dragon Quest family as it celebrates its 30th anniversary. You'd think.

Or, take this bunch of twonks, buffooning around pretending to advertise Dragon Quest Builders. Why, what, who and how aren't important. Know only that this sort of thing is just not on, unless they're marketing the game exclusively to four year olds who have been on a heavy irony diet.

Some more relevant and practical clips can be found here.

UPDATE: More nutters in a third clip at the bottom, but at least they are actually playing the game in a 20 minute demo.

Shrugs, moves on! The game is out next week in Japan, note that even the dancers look depressed about being forced to make this.