New colour Vita models the start of something beautiful?

Sony is releasing its usual refresh of Vita colour models, with an orange, blue and white edition in Japan, releasing in a couple of weeks. The Aqua Blue model is even creeping out of Japan and landing in America with a GameStop exclusive for November for the usual $199.
Perhaps other colours will go to other stores? However, this is all nothing without some new games, marketing, or development effort. So, is this the start of a Sony push for the second age of Vita? Or just the usual minimal effort revamp or a revamp.

In announcing this, Sony's PlayStation Twitter account was instantly flooded with requests for SD card and HD out support, plus a return to OLED screens - all things the Vita could do at the drop of a hat, to help make it more user-friendly. Still, we can dream, right.