A quick blast of Sword Art Online as marketing trumps sense

There seems to be a story a day rolling out on the ever-friendly Japanese gaming sites for Sword Art Online, and the game isn't out for another three months. What's scary is this is just a short version of a previous clip -  with a tiny segment of action, why would anyone do that? More info and other clips on the game's site. What will they be doing by launch? Super-slo-mos of this same scene?