PS Vita sponsoring UK broadcasts of Agents of SHIELD

The new Marvel spin off TV show is getting some gadget support from Sony, with a snippet of a PS Vita being stored in a SHIELD-style case before and after the ad breaks. After its UK premiere last night, Agents of SHIELD seems to be getting the usual mix of love it/hate it/give it time snap opinions, but I'm happy to give it some room to grow on me, while appreciating the humour and in-series references (shame about the whiny geek British characters).

Watch it on catch-up here.

Its kind of a shame there's only the LEGO Marvel game to go with the advertising, but at least it vaguely ties in. If there'd been any forward planning, a companion app (or the 4 On Demand app for the Vita) or an episode secrets guide would have been great.