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Another day, another crazed Japanese ad to sell the new Vita

Anyone have any idea what the hell is going on here? Apparently this is promoting the new PS Vita model which is out in just two weeks in Japan, but how? what? who? etc. I get the boosting, improving and super-charging concept, but really - this is the best Sony's finest marketing minds can come up with?

Currently playing on my Vita/PS3/PS4/PS5


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