Sony's Video Unlimited changes service conditions, anyone care?

While most of us wait for the European appearance of the the Netlflix app for the Vita, Sony is still plugging its pudgy Video Unlimited service. Some recent changes, via ShackNews, to the terms and conditions mean that you can now redownload content without paying for it again (you know, a basic consumer right) and files are tied to the account, not just one piece of hardware (welcome to the 21st Century Sony).

The fact Sony wasn't doing this up-front shows how ill conceived their service is, and while Netflix doesn't have all the latest movies, there's more than enough content to keep me happy for a flat fee, Perhaps Sony needs a rethink about the whole service. Also, when I get a PS4, I'd expect all content at 1080p, wonder if VU does that?