Sega's new game teaser site fills up

What started out as a light, sand or water fall last week is taking form. Is it a cup, is it a ball, a magic orb or crystal globe? Or maybe an egg, how about a cracked planet? (probably not as it appears to be resting on some grass). How does any of that fit in with Sega's past canon? Or is this really something totally and utterly new for the PS Vita and PS3. All will be revealed in a few days time.