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July Update: PlayStation 6 and PlayStation Portable future visions

 The recent PlayStation video about the "simulated" technology in development, discussed between AMD and Sony engineers that will power the PlayStation 6 was interesting from a geek point of view. But from a gameplay perspective, there is - IMO - no need for a PlayStation 6 for another few years. Especially with the limp Xbox is-it-isn't-it launch .  July 2026 Update : Sony managed a cannon-fire sized self-inflicted injury by announcing the end of physical releases across the end of the PS5 era and the launch of the PS6. Due to lack of sales (only 7 titles have passed the 100,000 mark in the last year) and economics, it still doesn't matter to PlayStation owners, collectors are stores, who can now only sell digital codes in a box.  June 2026 Update : The latest snippet of gossip for Sony's next-gen systems is a modular/external drive that will connect to both devices. Allowing installation on the portable of physical games, and reducing the cost of the PS6 by ma...

PS Vita marketing to get a boost from Sony

Hmmm, you know boosting zero by 1,000% is still zero right? However, Sony says it is putting more money behind the Vita's marketing to hype the upcoming games and bundles. MCV, talking to Sony's marketing folks, got this out of them.
“We’re currently putting the finishing touches to our campaign, and throughout peak we’ll be spending more marketing money than we did during the launch period,”
“Our comprehensive TV plan kicks off in September and will run in key bursts to Christmas, focusing on the new titles. Our first ad will feature FIFA 13 and LittleBigPlanet.
“Having FIFA 13 in our creative is a great example of how we’re engaging with the third-party titles.”
“This strength and depth of software support, in combination with a heavyweight marketing campaign, retail focused bundles and sampling, puts the PS Vita in a very strong position for Christmas and beyond.”
The trouble is, every Sony campaign since the PlayStation 2 (in my opinion) has been rubbish. They have been hamstrung by lifestyle angst, ridiculous marketing phrases and often forgetting to mention the fact that its a games machines they're selling.

So, Sony, here's my top six messages you need to get across.

  • Play the latest big-screen console experiences on the go. 
  • Social media and YouTube accessible anywhere via 3G
  • View movies and listen to your favorite music anywhere
  • Immersive gaming with multiple touchscreens, dual-sticks
  • Take control of your PS3 through your Vita 
  • Access a library of hundreds of PSP and PS One classics.

Even you can't screw that up, but I'm sure you will somehow.

Currently playing on my Vita/PS3/PS4/PS5


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