Sony starts hyping the white PS Vita

Tomorrow sees the launch of a second colour (if black and white are colours) model PS Vita. Available in radiant crystal white, it is being advertised thusly:

Yesssss. Not quite sure what's on Sony's mind there, but a trip to shrink may be need for the advertising and marketing department. There's more where that come from on a new Sony site. Plus a list of upcoming Vita titles. The guy in the trailer is actor Shigeru Matsuzaki, whose Dead Sushi is worth a look.