Little card, big card, PS Vita memory charade

We'll soon be forking out for extra memory cards to store all our "Sony Entertainment" content, assuming you don't grab a free one at launch. Just to point out how ridiculous these things are, look at Sony's packaging. They might as well put them on those cheques they give out to lottery millionaires, especially at the prices being charged.

Question, does anyone know if Sony will make a card reader for a PC, so you can move content around without them being in the Vita, or is that part of the security features? If so, surely a third party can make a card reader?