I wonder if this is what it'll be like if the NGP succeeds? Big glossy websites for cool games that are updated regularly (take a hint Capcom). Overnight, the official site for Frontier Gate from Konami and Tri-Ace got a bit of an update with new music and screens.
Over at Square, they are really ramping up the hype for the next Final Fantasy game with new stories in the Japanese gaming press, and a new collection of screens [andriasang]. It does look like Square is giving its all to this PSP swansong.