After months of hype and endless videos of people having fun and dancing, Japan gets down to the serious business of playing the game.
Here's a pic of at least one eager punter in Japan getting their freebies as Persona 4 Dancing All Night went on sale. I hope there were a few more in the background. Apart from a few pics of owners cuddling their copies, there doesn't seem to be a massive amount of social media activity.
Atlus Japan put up the intro video for the game online, as we look forward to finding out if this really is the Vita's game of the year. Play Asia has all the versions if you fancy an import.