I imagine that Japanese TV is nothing but quirky ad spots for Persona 4 Dancing all Night at the moment, with Atlus hyping the game to high heaven before the launch next week.
After seemingly months of teasing, the Persona 4 spin off disco game got a decent if not spectacular review in the latest Famitsu. Still, surely Japan is on high alert for this one and will make it the biggest selling Vita game of the year.
Will that be enough to lift Vita sales out of the summer doldrums? We'll find out in a couple of weeks time.