Friday, March 8, 2013

Sony's UK boss hints at more big Vita games to come

In a wide-ranging interview with trade title MCV, Sony's Fergal Gara hints at improved sales and big things to come for the Vita this year. Sure, he would say that, but his track record suggests he wouldn't be trying to puff up the Vita's promise without some solid information. Start your guessing as to what's coming in the comments:
MCV: Vita is a year old now. How do you evaluate its performance so far?
 Gara: Vita really, really responded as we went into Christmas. We had a pre-Christmas lull where sales were quite low. But that absolutely exploded 20-fold from that low-point into the peak of Christmas. That’s very encouraging and shows that with the right promotion and software we can light that fire. 
 MCV: The cupboard looks bare in terms of upcoming titles though.
 Gara: It looks bare in terms of what is announced. The cupboard won’t be bare.

Of course, 20 fold sales of practically nothing could easily still be a tiny number. However, since we've seen the short-term impact of the Japanese price cut, it is only a matter of time and necessity (having cleared out the early adopters) for Sony to trim prices here, which would generate a more significant boost (if the market is really there).

Similarly, the Vita doesn't need a cupboard of games, it needs shelves in stores stacked with them, something which most retailers won't commit to without a far bigger line-up than it currently offers. On a different tack, The question I would have asked is, what was the point of Ken Levine waving a Vita in front of a Bioshock logo if no one had signed a contract to develop a game, isn't that deceptive practices?

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