Target is having a gaming sale over the next week with a PS Vita, a copy of Zipper's Unit 13 and a 4GB Sony memory card for $249.99 (or $299.99 for the 3G model). You can also find $10 off a host of Vita games. The site is currently listing online Vita bundles as out of stock, with the base unit retailing for $249.99 on its own, so you're getting the game and the card for free effectively, even if you have to mooch down to a store.
You can find the offer in the web advert, towards the back of the Target weekly catalog, found here. In lieu of an official price cut, I guess this is all potential buyers can hope for the in way of deals until it hits (presumably before the holiday sales).
I don't know if that's an awesome deal (depends on the buyer I guess) but anything that shifts some Vita systems has to be good news.