Featured Post

July Update: PlayStation 6 and PlayStation Portable future visions

 The recent PlayStation video about the "simulated" technology in development, discussed between AMD and Sony engineers that will power the PlayStation 6 was interesting from a geek point of view. But from a gameplay perspective, there is - IMO - no need for a PlayStation 6 for another few years. Especially with the limp Xbox is-it-isn't-it launch .  July 2026 Update : Sony managed a cannon-fire sized self-inflicted injury by announcing the end of physical releases across the end of the PS5 era and the launch of the PS6. Due to lack of sales (only 7 titles have passed the 100,000 mark in the last year) and economics, it still doesn't matter to PlayStation owners, collectors are stores, who can now only sell digital codes in a box.  June 2026 Update : The latest snippet of gossip for Sony's next-gen systems is a modular/external drive that will connect to both devices. Allowing installation on the portable of physical games, and reducing the cost of the PS6 by ma...

Sony UK spending some change on marketing Vita over Easter

Given Sony America's massive $50million splurge on marketing the Vita (around £30M), its good to see Sony Europe finally putting a number on its UK ad activities. Even if that number is a pretty feeble £1.5 million for some outdoor advertising and newspaper marketing, as reported in MCV over the Easter holidays.

Fair enough, Sony has to get the word out there to people who don't know what one is, but really - will punters rush out to buy a Vita on the basis of a random advert? How about 150,000 "£10 off a Vita" vouchers given away in games magazines (Future or Imagine would lap up any deal). Even if 90% just bin the vouchers that's 15,000 extra sales and Sony can keep the remaining cash.

Any general marketing campaign will be ignored by 99.9% of the public and the .1% who appreciate it are already are into gaming and would like a better deal than the launch-price Vita, which was always an expensive proposition.

Currently playing on my Vita/PS3/PS4/PS5


Any news or interview requests, please contact psp2roundup@gmail.com Please note, As an Amazon Associate, I earn from qualifying purchases.