Gameloft Boosts Xperia Play Launch With BOGOF Offer

Buy One Get One Free is a pretty impressive launch offer, imagine that happening on the PS4? But since there are only 20 or so launch titles on the Xperia Play and the prices aren't exactly AAA-range, its hardly a massive saving. Still, here's a Gameloft video showing off its launch titles that lucky buyers can pick up:

Everyone else seems to be pinning their hopes on winning one of the endless Twitter-based competitions that are going on. Are any Xperia Plays actually in-stores, or are they all competition prizes?